Pei Xue Heng

About Me

My name is Pei Xue Heng, an in-house Sr. digital marketing specialist on the brand side, skilled in Digital Marketing, PR, Project Management, and Social Listening. I had been an editor before, responsible for article writing and content creation for digital marketing. I’m the creator at Popdailly writing for lifestyle and consumer electronics articles now. 

我是裴學恆，曾在品牌端擔任數位行銷ＰＭ，負責商品的數位行銷，從社群經營、公關、專案管理、社群聆聽到數據分析，都是我所涉略的面向。我也在數位媒體產業擔任編輯，負責採訪與文章撰寫以及媒體的數位行銷相關工作。目前作為一個斜槓工作者，也在Popdaily 擔任創作者，撰寫生活與3C相關文章。

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2022/05~2022/12

Marcom- PIGIM

1. Planning, implementing, managing, monitoring, and upgrading the website.

2. Develop optimization strategies that increase the company’s website search engine results rankings-SEO

3. Database Management & Reports- Google Analyst

4. Produce Marketing Publications – EDM

2019/07~2021/03

Digital Marketing PM- Panasonic Cooking

1. Digital Marketing Strategy Management and Analysis-Planing with  AISAS or 5A  Strategy to promote and increase project CTR to sale.

2.Social Listening-Analyzing Social Volume from social media and Platforms to improve our product and marketing strategy.

3.Social Media Measurement

4.KOL collaboration(YouTuber, Blogger)

5. O2O2O event panning

6. Campaign Website Design

2017/03~2018/06

Editor & Digital Marketing- Bella

1. Web SEO optimization(content part)

2. Social Media Analyze(FB,IG)

3. Consumer Electronics Article Writing

4. Interview

5. Photo/Video Edit

Skills & Licenses

Marketing Skills & License

1.Google Analytics

2.Digital Product Marketing Planning

3.Media Relations

4.Project Management

5. Social Media Operate

6. SEM

7.Google Analytics Certification

8.Google Ads 廣告素材認證

9.Google Ads Video Certification

10.Google Ads 搜尋廣告認證

Tools

1.Photoshop

2. Premiere

3. SQL 

4. Python

License

1.Toeic

2.Securities Investment Trust and Consulting Professionals

3.Qualification Exam for Securities Investment Trust and Consulting Regulations (including professional ethics rules)

4.Trust Operations Personnel

5.Financial Markets and Professional Ethics

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